{"id":2707,"date":"2023-09-13T16:08:13","date_gmt":"2023-09-13T09:08:13","guid":{"rendered":"http:\/\/yamada-cg-th.com\/?post_type=market_research&#038;p=2707"},"modified":"2023-09-13T16:08:16","modified_gmt":"2023-09-13T09:08:16","slug":"over-the-top-ott-media-video-streaming-services","status":"publish","type":"market_research","link":"https:\/\/www.yamada-spire-th.com\/th\/market_research\/over-the-top-ott-media-video-streaming-services\/","title":{"rendered":"Over-the-Top (OTT) media Video Streaming Services"},"content":{"rendered":"\n<p>Researcher: <\/p>\n\n\n\n<p><strong>Kanwara Ussavachaiyaku ( Cheese)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"http:\/\/yamada-cg-th.com\/wp-content\/uploads\/2022\/08\/\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9.png\" alt=\"\" class=\"wp-image-2484\" srcset=\"https:\/\/www.yamada-spire-th.com\/wp-content\/uploads\/2022\/08\/\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9.png 225w, https:\/\/www.yamada-spire-th.com\/wp-content\/uploads\/2022\/08\/\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9-150x150.png 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<p>The OTT video streaming market in Thailand has seen a significant growth as number of Thai OTT streaming users have increased continuously.<\/p>\n\n\n\n<p>The expansion of Thailand\u2019s OTT market is mainly driven by the increasing internet and smartphone penetration rates as well as COVID-19 that gives people more time to consume video streaming at home.<\/p>\n\n\n\n<p>Currently, Thailand\u2019s OTT market is dominated by international players due to its content and valued production. Moreover, majority of Thai viewers consumed the OTT through smartphone, while popular contents for Thai viewers were Asian contents, especially Korean and Japanese.<\/p>\n\n\n\n<p>Even though Thai consumers have willingness to pay for interesting contents and many consumers have subscripted more than one platform, this creates challenges for OTT providers to maintain their consumers as the viewers also have willingness to cancel the subscription anytime if their interesting content has ended.<\/p>\n\n\n\n<p>Future Thailand\u2019s OTT video streaming market is driven by a rising technology advancement and the entry of new players.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0e15\u0e25\u0e32\u0e14\u0e27\u0e34\u0e14\u0e35\u0e42\u0e2d\u0e2a\u0e15\u0e23\u0e35\u0e21\u0e21\u0e34\u0e48\u0e07 OTT \u0e43\u0e19\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22\u0e40\u0e15\u0e34\u0e1a\u0e42\u0e15\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e21\u0e32\u0e01 \u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e08\u0e32\u0e01\u0e08\u0e33\u0e19\u0e27\u0e19\u0e1c\u0e39\u0e49\u0e43\u0e0a\u0e49\u0e2a\u0e15\u0e23\u0e35\u0e21\u0e21\u0e34\u0e48\u0e07 OTT \u0e02\u0e2d\u0e07\u0e44\u0e17\u0e22\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19\u0e2d\u0e22\u0e48\u0e32\u0e07\u0e15\u0e48\u0e2d\u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07<\/p>\n\n\n\n<p>\u0e01\u0e32\u0e23\u0e02\u0e22\u0e32\u0e22\u0e15\u0e31\u0e27\u0e02\u0e2d\u0e07\u0e15\u0e25\u0e32\u0e14 OTT \u0e02\u0e2d\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22\u0e2a\u0e48\u0e27\u0e19\u0e43\u0e2b\u0e0d\u0e48\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e41\u0e23\u0e07\u0e2b\u0e19\u0e38\u0e19\u0e08\u0e32\u0e01\u0e2d\u0e31\u0e15\u0e23\u0e32\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e16\u0e36\u0e07\u0e2d\u0e34\u0e19\u0e40\u0e17\u0e2d\u0e23\u0e4c\u0e40\u0e19\u0e47\u0e15\u0e41\u0e25\u0e30\u0e2a\u0e21\u0e32\u0e23\u0e4c\u0e17\u0e42\u0e1f\u0e19\u0e17\u0e35\u0e48\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19 \u0e23\u0e27\u0e21\u0e16\u0e36\u0e07\u0e01\u0e32\u0e23\u0e41\u0e1e\u0e23\u0e48\u0e23\u0e30\u0e1a\u0e32\u0e14\u0e02\u0e2d\u0e07\u0e44\u0e27\u0e23\u0e31\u0e2a\u0e42\u0e04\u0e27\u0e34\u0e14-19 \u0e17\u0e35\u0e48\u0e17\u0e33\u0e43\u0e2b\u0e49\u0e1c\u0e39\u0e49\u0e04\u0e19\u0e21\u0e35\u0e40\u0e27\u0e25\u0e32\u0e23\u0e31\u0e1a\u0e0a\u0e21\u0e27\u0e34\u0e14\u0e35\u0e42\u0e2d\u0e2a\u0e15\u0e23\u0e35\u0e21\u0e21\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e1a\u0e49\u0e32\u0e19\u0e21\u0e32\u0e01\u0e02\u0e36\u0e49\u0e19<\/p>\n\n\n\n<p>\u0e1b\u0e31\u0e08\u0e08\u0e38\u0e1a\u0e31\u0e19\u0e15\u0e25\u0e32\u0e14 OTT \u0e02\u0e2d\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22\u0e16\u0e39\u0e01\u0e04\u0e23\u0e2d\u0e1a\u0e07\u0e33\u0e42\u0e14\u0e22\u0e1c\u0e39\u0e49\u0e40\u0e25\u0e48\u0e19\u0e08\u0e32\u0e01\u0e15\u0e48\u0e32\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28 \u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e08\u0e32\u0e01\u0e21\u0e35\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e1c\u0e25\u0e34\u0e15\u0e17\u0e35\u0e48\u0e21\u0e35\u0e21\u0e39\u0e25\u0e04\u0e48\u0e32 \u0e19\u0e2d\u0e01\u0e08\u0e32\u0e01\u0e19\u0e35\u0e49 \u0e1c\u0e39\u0e49\u0e0a\u0e21\u0e0a\u0e32\u0e27\u0e44\u0e17\u0e22\u0e2a\u0e48\u0e27\u0e19\u0e43\u0e2b\u0e0d\u0e48\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04 OTT \u0e1c\u0e48\u0e32\u0e19\u0e2a\u0e21\u0e32\u0e23\u0e4c\u0e17\u0e42\u0e1f\u0e19 \u0e43\u0e19\u0e02\u0e13\u0e30\u0e17\u0e35\u0e48\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e22\u0e2d\u0e14\u0e19\u0e34\u0e22\u0e21\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e1c\u0e39\u0e49\u0e0a\u0e21\u0e0a\u0e32\u0e27\u0e44\u0e17\u0e22\u0e04\u0e37\u0e2d\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e08\u0e32\u0e01\u0e40\u0e2d\u0e40\u0e0a\u0e35\u0e22 \u0e42\u0e14\u0e22\u0e40\u0e09\u0e1e\u0e32\u0e30\u0e20\u0e32\u0e29\u0e32\u0e40\u0e01\u0e32\u0e2b\u0e25\u0e35\u0e41\u0e25\u0e30\u0e0d\u0e35\u0e48\u0e1b\u0e38\u0e48\u0e19<\/p>\n\n\n\n<p>\u0e41\u0e21\u0e49\u0e27\u0e48\u0e32\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e0a\u0e32\u0e27\u0e44\u0e17\u0e22\u0e40\u0e15\u0e47\u0e21\u0e43\u0e08\u0e17\u0e35\u0e48\u0e08\u0e30\u0e08\u0e48\u0e32\u0e22\u0e40\u0e07\u0e34\u0e19\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e17\u0e35\u0e48\u0e19\u0e48\u0e32\u0e2a\u0e19\u0e43\u0e08 \u0e41\u0e25\u0e30\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e08\u0e33\u0e19\u0e27\u0e19\u0e21\u0e32\u0e01\u0e44\u0e14\u0e49\u0e2a\u0e21\u0e31\u0e04\u0e23\u0e2a\u0e21\u0e32\u0e0a\u0e34\u0e01\u0e21\u0e32\u0e01\u0e01\u0e27\u0e48\u0e32\u0e2b\u0e19\u0e36\u0e48\u0e07\u0e41\u0e1e\u0e25\u0e15\u0e1f\u0e2d\u0e23\u0e4c\u0e21 \u0e2a\u0e34\u0e48\u0e07\u0e19\u0e35\u0e49\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e04\u0e27\u0e32\u0e21\u0e17\u0e49\u0e32\u0e17\u0e32\u0e22\u0e2a\u0e33\u0e2b\u0e23\u0e31\u0e1a\u0e1c\u0e39\u0e49\u0e43\u0e2b\u0e49\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23 OTT \u0e43\u0e19\u0e01\u0e32\u0e23\u0e23\u0e31\u0e01\u0e29\u0e32\u0e1c\u0e39\u0e49\u0e1a\u0e23\u0e34\u0e42\u0e20\u0e04\u0e02\u0e2d\u0e07\u0e15\u0e19\u0e44\u0e27\u0e49 \u0e40\u0e19\u0e37\u0e48\u0e2d\u0e07\u0e08\u0e32\u0e01\u0e1c\u0e39\u0e49\u0e0a\u0e21\u0e01\u0e47\u0e40\u0e15\u0e47\u0e21\u0e43\u0e08\u0e17\u0e35\u0e48\u0e08\u0e30\u0e22\u0e01\u0e40\u0e25\u0e34\u0e01\u0e01\u0e32\u0e23\u0e2a\u0e21\u0e31\u0e04\u0e23\u0e2a\u0e21\u0e32\u0e0a\u0e34\u0e01\u0e44\u0e14\u0e49\u0e15\u0e25\u0e2d\u0e14\u0e40\u0e27\u0e25\u0e32\u0e2b\u0e32\u0e01\u0e40\u0e19\u0e37\u0e49\u0e2d\u0e2b\u0e32\u0e17\u0e35\u0e48\u0e19\u0e48\u0e32\u0e2a\u0e19\u0e43\u0e08\u0e02\u0e2d\u0e07\u0e1e\u0e27\u0e01\u0e40\u0e02\u0e32\u0e2a\u0e34\u0e49\u0e19\u0e2a\u0e38\u0e14\u0e25\u0e07<\/p>\n\n\n\n<p>\u0e15\u0e25\u0e32\u0e14\u0e27\u0e34\u0e14\u0e35\u0e42\u0e2d\u0e2a\u0e15\u0e23\u0e35\u0e21\u0e21\u0e34\u0e48\u0e07 OTT \u0e02\u0e2d\u0e07\u0e1b\u0e23\u0e30\u0e40\u0e17\u0e28\u0e44\u0e17\u0e22\u0e43\u0e19\u0e2d\u0e19\u0e32\u0e04\u0e15\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e41\u0e23\u0e07\u0e2b\u0e19\u0e38\u0e19\u0e08\u0e32\u0e01\u0e04\u0e27\u0e32\u0e21\u0e01\u0e49\u0e32\u0e27\u0e2b\u0e19\u0e49\u0e32\u0e17\u0e32\u0e07\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35\u0e17\u0e35\u0e48\u0e40\u0e1e\u0e34\u0e48\u0e21\u0e02\u0e36\u0e49\u0e19\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e40\u0e02\u0e49\u0e32\u0e21\u0e32\u0e02\u0e2d\u0e07\u0e1c\u0e39\u0e49\u0e40\u0e25\u0e48\u0e19\u0e23\u0e32\u0e22\u0e43\u0e2b\u0e21\u0e48<\/p>\n","protected":false},"featured_media":2679,"template":"","research_categories":[17],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Over-the-Top (OTT) media Video Streaming Services - Yamada Consulting &amp; Spire (Thailand) Homepage<\/title>\n<meta name=\"robots\" content=\"index, follow, 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