Summary
Healthy beverage market in Thailand has been growing significantly over the past couple years. There
are both drivers from demand and supply sides of the market that help accelerating this growth. As
people are more health-conscious after the pandemic, they tend to consume healthier products which
boosts demand of healthy beverage market. For supply side, Thai government has raised a concern
regarding Thai citizen's health and announced several regulations convincing them to have healthier
food. Many beverage players have launched interesting healthy beverages to attract consumers such as
bottled water fortified with nutritious ingredients. However, consumers in different generations have
different needs and interests, so providing right products with suitable marketing strategies to consumers
in each segment is crucial. Healthy beverages trend still gains popularity among Thai consumers and
there are many more things for potential investors to explore and penetrate the market.
