Precision farming is a data-driven farm management system, combining the use of software and
hardware to facilitate each stage of faming activities. Precision farming has been adopted by several
countries in Asia-pacific and is expected to rapidly grow in the next 10 years.
Precision farming is an essential concept to help enhance Thailand agricultural sector. Currently, the
agricultural sector in Thailand encounters declining productivity. To increase productivity as well as
efficiently allocate resources, precision farming can be one of the tools for stakeholders to achieve these
goals.
However, in Thailand, it is considered in an early adoption stage, where the main users are large farm
operators with only a few players entering this market. To accelerate the adoption of precision farming,
the public sector offers several incentives to attract investors. Also, related private sectors have been
collaborating in research projects to develop suitable precision farming strategies for Thai agricultural
conditions. Thus, there is plenty of room for investors to penetrate this market.
